H-E-B
5,000door hangers, delivered in one day
- Industry
- Retail
- Geography
- Irving, Texas
The Challenge
Open a store in a saturated grocery market and give the surrounding neighborhood a concrete reason to change an established weekly routine from day one.
The Audience
Residents of apartment and condominium communities around the new storefront, including the area's South Asian community.
The Strategy
Guarantee visibility by putting the message on the door itself — an easy-to-reference reminder, timed to opening week, carrying an authentic local offer.
The Solution
5,000 door hangers distributed across apartment and condominium communities surrounding the new Irving storefront, through APM's residential network.
Execution
A single-day distribution, delivered with Spark Foundry Chicago, covering the neighborhoods closest to the store ahead of the grand opening.
Results
The campaign introduced H-E-B to nearby residents with timely information on the opening, delivery services and locally tailored products, generating neighborhood awareness in the week that mattered most.
What We Learned
When launching a new retail location, proximity matters. Tangible, hyper-local media reached the households closest to the store and prompted immediate action rather than general awareness.
Build a Campaign Like This.
Start with the audience you need to reach. We map where they already gather, build the network around them, and handle production, installation, and reporting.