The Atlantic CityBoardwalk.
Powered by Impactivate.
The Atlantic City Boardwalk is one of America's most unique audience engagement platforms — and APM's flagship innovation showcase. It combines destination marketing, sponsorship, digital engagement, experiential activation, and audience participation into a single high-visibility environment.
“I didn't know APM could do this.”
A crowd is not an audience.
Reaching a large, in-the-moment audience is hard, and proving you engaged them is harder. Destinations, sponsors, and brands need an environment that doesn't just deliver impressions, but turns a crowd into a measurable, participating audience — at scale.
Built for destination marketers, casinos and entertainment groups, brands, and sponsors that want presence and participation where audiences already gather in person — and the measurement to prove it worked.
What makes it flagship.
Drone video & high-impact visuals
Cinematic footage that shows the scale and energy of the property.
Interactive map & property overview
Explore placements, environments, and engagement zones across the Boardwalk.
Sponsorship opportunities
Meaningful brand integration in a premium, high-visibility destination.
Audience scale & visitor context
One of the most visited boardwalks in America — a real-world audience at scale.
Campaign examples & engagement metrics
Activations measured on participation, not just exposure.
Future screens & digital infrastructure
Expanded screens and digital infrastructure that grow what's possible.
Audience scale
27M+
Annual Boardwalk visitors
98
Digital screens
1.7 mi
Of the busiest stretch
75 min
Average dwell time
See it in motion.
Why the Boardwalk works.
81%
Of tourists visit the iconic Boardwalk
57%
Of visitors lodge on Boardwalk property
93%
Are return visitors
$38.2B
Tourism contribution to state GDP, 2016
Atlantic City tourism, 2016 — sources: visitnj.org, atlanticcitynj.com.
Sponsorship at the shore.
Boardwalk sponsorship isn't a banner in a crowd. Powered by Impactivate, it's an interactive, measurable role in one of the country's most-visited destinations — premium visibility paired with participation and proof.
Bring Your Brand to the Boardwalk.
Bring your brand to one of America's most-visited destinations — with participation and proof, powered by Impactivate.