Arizona Office of Tourism
1.56Mimpressions over a six-week flight
- Industry
- Tourism
- Geography
- Phoenix metro, Arizona
The Challenge
Spring Training brings visitors to Arizona for the baseball. The Office of Tourism needed to reach them beyond the ballpark and keep influencing what they did for the rest of their stay.
The Audience
Leisure travelers attending Spring Training, families planning local activities, and visitors making daily tourism decisions on the ground.
The Strategy
Reach visitors during high-dwell planning moments and influence decisions after arrival, not just before travel — extending engagement past game day.
The Solution
Self-standing banners placed across a custom hospitality network of 31 hotels and motels spanning the Phoenix metro area.
Execution
A six-week flight timed to the Spring Training season, with banners sited in lobbies and breakfast areas where guests plan their day.
Results
The campaign generated more than 1.56 million impressions, plus 520,800 added-value impressions and $11,625 in added-value cost, helping visitors discover both Spring Training events and Arizona's wider attractions.
What We Learned
Traditional sports sponsorship reaches fans during the game. Focusing on audience behavior rather than venue type reached them before and after it, across the whole travel experience.
Build a Campaign Like This.
Start with the audience you need to reach. We map where they already gather, build the network around them, and handle production, installation, and reporting.