DoorDash
3.6Mimpressions in four weeks
- Industry
- Tourism
- Geography
- National — 100 vacation-destination properties
The Challenge
Travelers arrive with several delivery apps already on their phones. DoorDash needed to strengthen brand preference and win the convenience decision at the moment a meal choice is actually being made, away from home.
The Audience
Vacation travelers, tourists, and the hospitality employees they ask for recommendations.
The Strategy
Reach visitors during the high-intent moments of their stay rather than during trip planning. Venue selection followed traveler behavior, and the creative reinforced DoorDash as the easiest option available from the room.
The Solution
A targeted hospitality network of 100 hotels, lodges, chalets and resorts carrying counter stands and rack cards in high-traffic, high-dwell areas.
Execution
A four-week flight across the full 100-venue network, with placements concentrated in lobby and check-in areas where guests pause.
Results
The campaign delivered more than 3.5 million impressions, positioning DoorDash in front of travelers at the point of decision and encouraging first-time orders through a promotional discount.
What We Learned
Hospitality environments reach travelers after arrival, when purchase intent is highest. Aligning the message to real-time behavior turned ordinary hotel touchpoints into moments of influence.
Build a Campaign Like This.
Start with the audience you need to reach. We map where they already gather, build the network around them, and handle production, installation, and reporting.