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Client: SUPERVALU GroceryPartnering Companies: Compass Point and Fame Retail Location: National, 14 Markets Dates: September 1st – December 4th, 2010 Overview: Youth Soccer Team Sponsorship Though they are the parent company of the nation’s largest grocery chains, SUPERVALU strives to maintain a strong community connection throughout its brands. To increase community involvement and build strong, positive recognition and brand reinforcement within a key consumer demographic, we developed a youth soccer sponsorship program across 14 major markets, and reached over half a million children, parents, and shoppers, giving SUPERVALU small town familiarity on a national scale. Program Description: Youth soccer leagues in key, client specified markets, were provided with team t-shirts in muliple colors, as well as water bottles stuffed with coupons and temporary tattoos, and 3x5 banners for each team to hang at game fields. Additional adult t-shirts were provided to coaches and staff members. Materials were distributed directly to team and league leaders before the beginning of the season, and in time to be available for league jamborees, where brand representatives had the opportunity to join in activities and connect directly with participating teams. The leagues and coaches were instructed to use the logoed shirts as the official game jerseys throughout the season, and to hang the 3x5 banner at the playing field during games. This additional branding extended the reach of the campaign to visiting teams, coaches, and parents, greatly increasing the impact of the program.Production: Art and design was handled in close contact with SUPERVALU and All Points Media by Fame Retail, while production of the t-shirts, water bottles and banners was coordinated and produced by All Points Media. Team and league communication, organization, and distribution were handled by All Points Media. The shirts were screen printed youth sized Glidden 50/50 cotton blend for a balance of durability, comfort, and quality. The bottles were screen printed onto inexpensive but reusable, durable, and recyclable plastic “bike” style bottles. The banners were printed with EcoSol inks on heavy 13oz gloss vinyl and grommetted for strength, durability, and vivid and impactful color. Results: APM organized the sponsorship of over 750 youth soccer teams, generating approximately 550,000 real impressions and building strong community connections. Local grocery stores and brand representatives reported seeing many team t-shirts in stores following games, and had fantastic response from customers. | |
| Nike Soccer and AdVan's amazing success for US Men's Team |
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Nike Soccer knew that the US fans would be outnumbered 9 to1 at the Houston friendly match between the US Men's Team and the Mexico Team, so they wanted to create as big an event as possible to rally the fans in attendance. Creating a tailgate party to top all tailgate parties! |
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| All Points Media and Adidas team up at the 2008 NBA All Star Game | |
Throughout All-Star weekend we created an exciting interactive experience incorporating experiential marketing, street teams, and premiums to increase awareness of the Adidas Originals brand and launch the "Celebrate Originality" campaign. | |
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The main focus of the Adidas branded AdVan was to launch an all new Adidas originals video game utilizing cell phone based interaction. |
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| All Points Media and Sunny D work to give back to community | |
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In an effort to support recreation centers throughout the country, All Points Media and Sunny D have teamed up for an amazing alternative program. Ten markets throughout the country have the opportunity to win a total of $1,000 for their recreation center within their individual market. The winning center goes on to a national competition for the grand prize of $10,000! Whoever brings in the most Sunny D labels will win. Each recreation center was chosen on the basis of its superb ability of giving back to the community. The enthusiasm we’ve received from neighborhood groups signifies the importance of programs whose goal is giving back to the community. |









directly to team and league leaders before the beginning of the season, and in time to be available for league jamborees, where brand representatives had the opportunity to join in activities and connect directly with participating teams. The leagues and coaches were instructed to use the logoed shirts as the official game jerseys throughout the season, and to hang the 3x5 banner at the playing field during games. This additional branding extended the reach of the campaign to visiting teams, coaches, and parents, greatly increasing the impact of the program.
