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Nike Soccer and AdVan's amazing success for US Men's Team
Client: SUPERVALU Grocery Partnering Companies: Compass Point and Fame Retail Location: National, 14 Markets Dates: September 1st – December 4th, 2010 Overview: Youth Soccer Team Sponsorship Though they are the parent company of the nation’s largest grocery chains, SUPERVALU strives to maintain a strong community connection throughout its brands. To increase community involvement and build strong, positive recognition and brand reinforcement within a key consumer demographic, we developed a youth soccer sponsorship program across 14 major markets, and reached over half a million children, parents, and shoppers, giving SUPERVALU small town familiarity on a national scale. Program Description: Youth soccer leagues in key, client specified markets, were provided with team t-shirts in muliple colors, as well as water bottles stuffed with coupons and temporary tattoos, and 3x5 banners for each team to hang at game fields. Additional adult t-shirts were provided to coaches and staff members. Materials were distributed directly to team and league leaders before the beginning of the season, and in time to be available for league jamborees, where brand representatives had the opportunity to join in activities and connect directly with participating teams. The leagues and coaches were instructed to use the logoed shirts as the official game jerseys throughout the season, and to hang the 3x5 banner at the playing field during games. This additional branding extended the reach of the campaign to visiting teams, coaches, and parents, greatly increasing the impact of the program. Production: Art and design was handled in close contact with SUPERVALU and All Points Media by Fame Retail, while production of the t-shirts, water bottles and banners was coordinated and produced by All Points Media. Team and league communication, organization, and distribution were handled by All Points Media. The shirts were screen printed youth sized Glidden 50/50 cotton blend for a balance of durability, comfort, and quality. The bottles were screen printed onto inexpensive but reusable, durable, and recyclable plastic “bike” style bottles. The banners were printed with EcoSol inks on heavy 13oz gloss vinyl and grommetted for strength, durability, and vivid and impactful color. Results: APM organized the sponsorship of over 750 youth soccer teams, generating approximately 550,000 real impressions and building strong community connections. Local grocery stores and brand representatives reported seeing many team t-shirts in stores following games, and had fantastic response from customers.
	Nike Soccer knew that the US fans would be outnumbered 9 to1 at the Houston friendly match between the US Men's Team and the Mexico Team, so they wanted to create as big an event as possible to rally the fans in attendance. Creating a tailgate party to top all tailgate parties! Using two AdVans and their awesome multimedia power, combined with a small army of street team professionals, tons of hand outs and premiums including posters, temporary tattoos, branded dog tags and towels, and t-shirts, and even roving Segway riders, we pulled out all the stops. While one AdVan showed looping Nike Soccer commercial spots, the other showed a slideshow of pictures of fans taken live at the event. The AdVans also provided a classic American rock soundtrack and even lit the night with two powerful spotlights. As street team members collected pictures, they also collected signed waivers to allow the photos to be used on Nike's MySpace website. Just before the match started, the party turned into a parade as fans marched and cheered from the tailgate party to the stadium. As the match ended, the AdVans repositioned themselves to capture the crowds of people as they left the stadium, and waiting in line to leave the parking lot.
Objectives: Create an exciting tailgate party to support the US Men's Soccer fans. Provide a congregating point for US fans to meet-up and celebrate US Soccer. Establish Nike Soccer as a pillar of support for the US Men's Team. Create solid positive impressions on young soccer fans. Technology: The slideshow ran on a laptop furnished by us and connected to the AdVan via VGA input. The slideshow was populated with pictures taken with two point-n-shoot digital cameras also furnished by us. Additionally, the spotlights and Segways were supplied by a third party rental company arranged by us. Results: The Nike Soccer tailgate party was a complete success. Everyone involved had an amazing experience. Even though US fans were far outnumbered, the event created so much buzz and excitement that the fans felt they regained their home-field advantage. The event left lasting positive impressions on thousands of people, and helped solidify Nike Soccer as a pillar of support for the US Men's Team.

All Points Media and Adidas team up at the 2008 NBA All Star Game
Throughout All-Star weekend we created an exciting interactive experience incorporating experiential marketing, street teams, and premiums to increase awareness of the Adidas Originals brand and launch the "Celebrate Originality" campaign.
	The main focus of the Adidas branded AdVan was to launch an all new Adidas originals video game utilizing cell phone based interaction. The AdVan was located at a very high foot traffic intersection in-front of Harrah's Casino during All-Star Weekend. Consumers participated in the game by calling a phone number clearly displayed on screen. Using the number pad of their own phone to control an on-screen character, players (up to 20 at a time) would battle each other by throwing Adidas Originals logos at other players to score points. Winners of each battle received Adidas Originals key chains modeled after the classic "Superstar" shoes. After playing, the system automatically sent text messages to players phones, promoting traffic to nearby retail stores. Street team members dressed in full Adidas Originals gear helped create an exciting atmosphere as well as assisting consumers in how the game works, and further promoting the Adidas Originals brand and retail locations.
Objectives: Drive foot traffic to the Foot Locker store located at 732 Canal Street (Canal and St Charles) as well as the pop-up Champs store which is located at 500 Canal Street (first floor of Sheraton Hotel). Raise awareness of the Adidas Originals brand and products. Launch the "Celebrate Originality" campaign. Technology: The Adidas Originals Video Game ran in Flash 9.0 on a MacBook Pro, and connected to a dedicated server via Sprint Mobile Broadband. Their laptop connected to the AdVan display system via VGA Out and was captures at 1600x1200 at 60Hz. The game was designed at a resolution of 1600x800 to fully utilize the AdVans 2:1 aspect ratio screen. An additional MacBook ran a looping video advertisement on the passenger side screen. Results: By using the mobility and attention grabbing power of the AdVan in combination with interactive experiential marketing, exciting street team members, and premiums, Adidas Originals created incredible buzz around their brand and drove increased sales to the target retail locations in the launch of their Adidas Originals "Celebrate Originality" campaign.
All Points Media and Sunny D work to give back to community
	In an effort to support recreation centers throughout the country, All Points Media and Sunny D have teamed up for an amazing alternative program. Ten markets throughout the country have the opportunity to win a total of $1,000 for their recreation center within their individual market. The winning center goes on to a national competition for the grand prize of $10,000! Whoever brings in the most Sunny D labels will win. Each recreation center was chosen on the basis of its superb ability of giving back to the community. The enthusiasm we’ve received from neighborhood groups signifies the importance of programs whose goal is giving back to the community.