What's New

Nike Soccer knew that the US fans would be outnumbered 9 to1 at the Houston friendly match between the US Men's Team and the Mexico Team, so they wanted to create as big an event as possible to rally the fans in attendance. Creating a tailgate party to top all tailgate parties!

Using two AdVans and their awesome multimedia power, combined with a small army of street team professionals, tons of hand outs and premiums including posters, temporary tattoos, branded dog tags and towels, and t-shirts, and even roving Segway riders, we pulled out all the stops. While one AdVan showed looping Nike Soccer commercial spots, the other showed a slideshow of pictures of fans taken live at the event.

The AdVans also provided a classic American rock soundtrack and even lit the night with two powerful spotlights. As street team members collected pictures, they also collected signed waivers to allow the photos to be used on Nike's MySpace website. Just before the match started, the party turned into a parade as fans marched and cheered from the tailgate party to the stadium. As the match ended, the AdVans repositioned themselves to capture the crowds of people as they left the stadium, and waiting in line to leave the parking lot.

Objectives:

• Create an exciting tailgate party to support the US Men's Soccer fans.
• Provide a congregating point for US fans to meet-up and celebrate US Soccer.
• Establish Nike Soccer as a pillar of support for the US Men's Team.
• Create solid positive impressions on young soccer fans.

Technology:
The slideshow ran on a laptop furnished by us and connected to the AdVan via VGA input. The slideshow was populated with pictures taken with two point-n-shoot digital cameras also furnished by us. Additionally, the spotlights and Segways were supplied by a third party rental company arranged by us.

Results:
The Nike Soccer tailgate party was a complete success. Everyone involved had an amazing experience. Even though US fans were far outnumbered, the event created so much buzz and excitement that the fans felt they regained their home-field advantage.

The event left lasting positive impressions on thousands of people, and helped solidify Nike Soccer as a pillar of support for the US Men's Team.

Throughout All-Star weekend we created an exciting interactive experience incorporating experiential marketing, street teams, and premiums to increase awareness of the Adidas Originals brand and launch the "Celebrate Originality" campaign.

The main focus of the Adidas branded AdVan was to launch an all new Adidas originals video game utilizing cell phone based interaction.

The AdVan was located at a very high foot traffic intersection in-front of Harrah's Casino during All-Star Weekend. Consumers participated in the game by calling a phone number clearly displayed on screen. Using the number pad of their own phone to control an on-screen character, players (up to 20 at a time) would battle each other by throwing Adidas Originals logos at other players to score points. Winners of each battle received Adidas Originals key chains modeled after the classic "Superstar" shoes. After playing, the system automatically sent text messages to player’s phones, promoting traffic to nearby retail stores. Street team members dressed in full Adidas Originals gear helped create an exciting atmosphere as well as assisting consumers in how the game works, and further promoting the Adidas Originals brand and retail locations.

Objectives:

• Drive foot traffic to the Foot Locker store located at 732 Canal Street (Canal and St Charles) as well as the pop-up Champs store which is located at 500 Canal Street (first floor of Sheraton Hotel).
• Raise awareness of the Adidas Originals brand and products.
• Launch the "Celebrate Originality" campaign.

Technology:
The Adidas Originals Video Game ran in Flash 9.0 on a MacBook Pro, and connected to a dedicated server via Sprint Mobile Broadband. Their laptop connected to the AdVan display system via VGA Out and was captures at 1600x1200 at 60Hz. The game was designed at a resolution of 1600x800 to fully utilize the AdVans 2:1 aspect ratio screen. An additional MacBook ran a looping video advertisement on the passenger side screen.

Results:
By using the mobility and attention grabbing power of the AdVan in combination with interactive experiential marketing, exciting street team members, and premiums, Adidas Originals created incredible buzz around their brand and drove increased sales to the target retail locations in the launch of their Adidas Originals "Celebrate Originality" campaign.

In an effort to support recreation centers throughout the country, All Points Media and Sunny D have teamed up for an amazing alternative program. Ten markets throughout the country have the opportunity to win a total of $1,000 for their recreation center within their individual market. The winning center goes on to a national competition for the grand prize of $10,000! Whoever brings in the most Sunny D labels will win. Each recreation center was chosen on the basis of its superb ability of giving back to the community. The enthusiasm we’ve received from neighborhood groups signifies the importance of programs whose goal is giving back to the community.